TransFi

TransFi is a blockchain-based protocol that offers simplified on and off-ramping solutions for digital currencies in Asia. As part of the project team, my responsibilities included designing the product, user flows, information architecture, wireframing, UI design, and customer interaction using blockchain, transaction systems, Figma, Jira, user studies, user flows, cryptocurrency-exchange, and local payment methods. The main challenge was understanding the digital currency world and simplifying the 'buy and sell' workflows to provide a smooth customer experience.